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With the huge demands on your time, there are simply not enough hours in the day to keep on top of all your projects and manage a demanding Exec or Senior Management Team and have the luxury (or the time) to think strategically about communications. Sometimes it just seems you’re constantly firefighting with information coming at you from every angle, predicting the unpredictable, guessing the unguessable and even thinking the unthinkable

Any comms programme - either internal or external is the most time intensive, budget consuming complex type of project to deliver Even a relatively small programme has 46 separate stages that all need to be delivered on budget on time. 46! Have you really the time to become expert in all of those areas? Do you even want to? Given that it’s public, failure is always high profile – is it worth the risk?

Difficult choices and talking of risks, you now have to go start looking for a comms partner in a very crowded market where everyone claims to be expert, everyone claims to be creative and then hand them over your most precious assets – your reputation your budget and your brand – that takes trust